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When you understand how search engines work here, you will know that you started with the first step, and it is the key that will enable you to configure your site for search engines correctly and effectively, so that you begin to deal correctly with anything, all you have to do is understand this important thing and understand How it works in detail.

In our detailed article, we will tell you the most important details of the famous Google search engine, because it is the first in the world, and which controls almost most of the market, as you can see, especially in our Arab region.

The importance of keywords in search engine optimization 2022

Most popular search engines
Google (English: Google)
Bing (English: Bing)

How do search engines work?
The work of global search engines, led by Google in the first place, depends on three basic and very important functions. These functions or work stages are closely related and dependent on each other. We start with the first stage, which is:

Search engines search engines
Search engines scan entire websites and keep comprehensive data on every page they index. Because search engines contain a lot of data, they help you find sites that you might not otherwise find. The search results are likely to give you a lot of information.

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Search engines work stages
Stage One: Crawling
The word “crawling” is a huge process that takes place through advanced and intelligent computer programs called (spiders, bots or Crawlers). So that search engine spiders visit every web page they encounter in order to collect data about it, to index it within the database of Google search engine.

It monitors sites and monitors new pages, in order to understand what updates are made to all sites and all pages that already exist. Search engine spiders rely on links closely and essential, in order to move from one web page to another web page.

So that the spiders start the crawl process based on the links of the specified pages that are already inside the database, so that they move to the links of the newly created web pages. It is worth mentioning here that the large search engine spiders understand web pages through the code used as HTML.


Second stage: Indexing
Indexing is the huge process in which: storing data and storing information, collected through the crawl process, each page is intelligently archived according to its content. The search engine database includes a huge index of billions of web pages, billions of videos, a large collection of images, documents...etc.

So that actually not all web pages are saved to the database of search engines, but specific and specific parts of the content of each web page are saved.

For example, each web page is linked to a number of words and sentences that are expressed and specified. Which are used in order to appear in search results afterwards.

It is worth noting that the process of indexing is intertwined and complex and intertwined with the process of crawl, so there are many people talk about crawling and indexing as one process.

If you think that a page on your website that was previously in the Google index is no longer displayed, you can use the URL Inspector to see the status of the page, or use Fetch As Google which has a "request for indexing" feature and submit individual URLs to the index.

(Bonus: GSC's "fetch" tool also has a "render" option that lets you see if there are any issues with how Google views your page.)


Stage Three: Ranking
In this process, the search engine will show the results to the user, according to the search terms (Query). Of course, the source for the search results is the database, which was collected during the previous stage.

It is worth noting that search engines have huge databases around the world, run by a group of huge high-speed machines, and this makes the process of appearing search results in Google takes less than one second.

The ranking of search results comes according to pre-prepared algorithms based on many factors and criteria called Rank Factors.

The search engine represents the eye or the guide that guides the user to the appropriate path, in order to reach what he wants according to the search word he entered.

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To understand the idea in a simple and easy way, imagine the world of the Internet, with all its websites, as a collection of stations. And Google as a search engine, for example, sends its bots continuously to roam between these stations, to know what each station contains.

And what is added of new stations or new content within each station, and what has been removed and renewed as well. After that, it draws through its database a complete map that includes each station, and the things it contains inside.

When you tell him as a user that you want to go to a particular station, or even tell him what you want to get anyone, he will guide you through his map with the paths (links) that you have to follow in order to reach the station you want.

It will also provide you with the internal path inside this station to get exactly what you want (ie the page that specifically answers your question)


When we say engagement metrics, we mean data that represents how searchers interact with your site from search results. This includes things like:

Clicks (Hits from Search Clicks)
Time on page (the amount of time a visitor spends on the page before leaving Time on page)
Bounce rate (the percentage of all site sessions where users viewed only one page)
Pogo-sticking (clicking on the organic results and then quickly returning to the SERP to choose another result)

On what basis does Google rank search results?
We explained above that the function of search engines is: to guide users to the paths that answer their questions. Search engines perform this function through three basic operations: crawling, indexing, and provisioning of results.

But the question here is: On what basis does the Google search engine rank these search results.

Initially, when someone types a search word into the Google search box, and presses the search button, the search engine program filters its database.

The most important information and statistics for search engines
51% of visitors to all websites come from search engines.
By the end of 2016, there were 130 trillion web pages in Google's search engine database.
1 billion users use Google search engine on a monthly basis
The average number of words in search results on the first page exceeds 1500 words.
Google accounts for more than 70% of searches made on the Internet around the world, and more than 90% of searches made through smartphones.
87% of smart mobile device users use Google search engine at least once every day.
There are more than 63,000 searches done every second through the Google search engine.

These statistics are global statistics, and the numbers may differ somewhat, according to the nature of the Arab Internet user.

The right keywords for my site SEO 2022

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