Email won't go away overnight; There are 3.7 billion global email users, don't you think they are all your customers? This number is expected to rise to 4.1 billion by 2021 This communication platform is very popular, people check their emails multiple times a day and when you are trying to market your startup you can send your company name to many different inboxes Once you launch an email marketing campaign, but what about the cost?
Email marketing for products is low cost, which makes it an ideal choice for startups looking to digitally market their products. But it is not enough just to send an email to promote the business; People send a lot of promotional emails every day, and many of them get deleted without reading them, which is why you need to make sure that your email marketing campaign gets attention. So where do you start and what can you do to be successful with your first online marketing campaign?

Follow these steps to create an email marketing campaign that will boost your startup's engagement and sales:

Email Marketing Campaign Steps: Building an Email List
In order to achieve a successful email marketing campaign, you need to message people through it, that is why you have to create your email list to make a profit for your business. Having an email list allows you to get a large number of qualified leads at your fingertips. Email them anytime you want to promote a business, but how do you get people to sign up for your email list?
Using a simple popup on your site is an attention-grabbing method to get more email subscribers. Offering an incentive within the popup will convince users to hit the subscribe button, so consider offering a discount or other free gift in exchange for a potential customer's email address. Create a list A great email is the foundation for any successful email marketing campaign.

Email Marketing Campaign Steps: Choosing a Service Provider
It's time to start your email marketing campaign once you have created your email list and ready a large number of users to send the message to. It is not recommended to use Gmail or Outlook for sending bulk emails, so you need to choose an email marketing service provider and some great options are Constant Contact, MailChimp or ConvertKit, and you will get a number of advantages with your email provider, including the ability to send Bulk emails, manage your email database, campaign management services, and customizable email forms, and you'll also be able to make sure you comply with CAN-SPAM laws.

Email Marketing Campaign Steps: Define the campaign objective
Before sending email marketing communications, you must first find out why you are sending them. Failure to define the goal of an email marketing campaign results in the email marketing campaign appearing everywhere and confusing readers.
So what is the goal of your campaign? Typical goals of an email marketing campaign include the following:
Provide an explanation to users about your product and niche.
Promote products or advertise a sale.
Selling clients.
Increase engagement on your blog and social media.

And you don't just have to decide "Why are you going to send messages?" But also "Who are you going to send them to?" Will this campaign be sent to customers who have already purchased, users who have never purchased, or everyone on your email list? How you design your emails depends on what you want from your email marketing campaign, so define your goal and plan your campaign around it.

Email Marketing Campaign Steps: Writing Marketing Emails
After defining the goal of your email marketing campaign, start crafting your email. The first tip is to create an engaging subject line that grabs attention and makes people want to open your email, you can use a free tool like CoSchedule’s Email Subject Line Test Tool to see if your subject line scores, and customize each user’s emails People will care more if you mention their name.
It is also important to design an eye-catching email with a good mix of text and images; Design experts recommend that emails use a 60/40 ratio of text to images.
Finally, when writing your email marketing campaign copy, keep it short, quick, and a little personal, and express your point without readers getting bored by having them scroll through a long email to see what you're actually talking about. You should focus on content that shows your readers how they will benefit from you rather than just telling them how great you are.

There are many things to include in your email messages to increase subscribers, it is essential that the copy in your empowerment model excite your target audience and force them to take action to follow up. They need to understand the value they will get when they give you their email address, and they should feel confident doing so.

To this end, try to follow these procedures when sending emails:

The content of the marketing message includes the benefit of the product to the customer
The basic question that every marketing message to customers must answer is "What is the use of your product for me?" The content of your marketing message should explain the benefits your audience will get when they submit your signup form, for example: If you're not offering major attraction, but simply inviting people to join your weekly newsletter list, what benefit will they get from subscribing? Instead of saying, "Sign up for my newsletter," you could say, "Subscribe now and get our weekly video on the latest happenings in the tech world."

The content of the marketing message includes an explanation of the company's offers
It should be clear what people will get when they submit the sign-up form within the content of the marketing message, otherwise your website visitors will not feel confident to enter their email addresses, but rather they should feel that what you give them is worth more than their email addresses, people are very secure for their mailboxes Inbox them, so be very clear about what you offer.

The content of the marketing message includes defining customer expectations
It is important to set clear expectations within the content of the marketing message for what happens when someone submits a sign-up form to build trust with the customer. The first step is to say how often they will listen to you, and will you email them weekly or monthly? Will you send promotional messages from time to time?
Review the example above once and notice how the copy says subscribers will receive weekly messages, then potential customers know exactly what and when they will receive it when they submit the subscription form. If you plan to send additional promotional messages separate from the weekly video messages, you can add a phrase that says, "Occasional promotional messages announcing great new products and offers."

The content of the marketing message includes ways to build trust with customers
Many people you are trying to attract will not know your brand, so it is important to build trust with customers right away, and let them believe that you will deliver on what you promised in the content of your email, so add some evidence to the content of your marketing message to support your claims, for example: List the number of Other people who have subscribed to your copy of your marketing message "Join 10,000 of your peers" or "Join 10,000 people just like you."
If your target audience is a specific segment of people, address them specifically in your version, for example: a fitness coach can address his elite athlete clients by saying: “Join 10,000 other high-fit athletes”, adding this version leads To exploit people's FOMO subconsciously, they'll think that if a lot of other people like them already signed up for your email list they should sign up too, or they might miss something important by not subscribing.
If your marketing message has enough space, include one or more testimonials in it. For example: If you're a fitness trainer offering a free e-book and you have a subscriber's testimonial that he lost ten pounds after using the tips in this e-book, show it in Your email marketing message, and for specific testimonials, you can view the testimonials and comment on them by saying: “This is what other subscribers are saying about us.”

The content of the marketing message includes an effective call to action
The content of the marketing message must contain a specific call to action (CTA), you want people to enter their email addresses and click the agree button to add them to your email marketing list, so use a big, clear call to action in a color that stands out from the rest of the form even Easy to see, use action-oriented copy, for example: If you are offering an e-book as a main attraction, you can say: “Send me my e-book now” or “Get my e-book now”, and there should be no doubt as to what The visitor has done after the content of your marketing message.

The content of the marketing message has an attractive design
The content of the marketing message does not have to include each of these elements. Many marketing messages are small in size and you don't have a lot of space to copy, so the simpler the marketing messages, the better. Keep in mind how much information you are trying to collect from potential customers through the signup form.
The more fields and information you try to collect, the lower your conversion rates and the less room for powerful messages to attract visitors and convert them into subscribers. It's fine to have titles and company names, but is this information really necessary for future marketing programs to work? So keep your marketing message as short as possible and your results will improve.

Marketing message content includes post-subscription steps
What happens when someone submits this message? Will they be taken to a page on your website to thank them for signing up? You should follow up with an email thanking them for signing up and welcoming them to your community. If your subscription offer promises a specific benefit, such as an e-book or technical document, you need to deliver it via email, and then think back to your welcome message for participation. If you don't send out a newsletter often or never, it's important that Email automation creates a series of messages so you can continue to build a good relationship with each customer.

And don't forget when you launch your first email marketing campaign that once you click submit you can start measuring your results, like open rate, number of orders or signups, for example: when you measure your results you will be able to see what works and what fails. And the next time you start your email marketing campaign, you'll get better results than the first time.