How to market with motion graphics for your website 2022
The field of motion graphics marketing is a completely new field in e-marketing, but in fact it has become a necessity for those who want to achieve the largest percentage of spread on social media platforms.

In the event that you are seeking to enhance their presence and achieve complete control over your field of work, you must think of the famous video site “YouTube”, as this platform has become one of the primary platforms in the field of advertising, and marketing of various products and services, especially with the launch of the advertising service since A few years before the management of the platform, after the videos were absolutely free. Therefore, this change in the policy of YouTube or even other platforms that provide similar services, it has become necessary to invest in it and enter the world of motion graphics marketing, so that this is inevitable, and not just an option for those who want to excel and win customers.

What is the importance of marketing with motion graphics? And what is this mechanism? And other questions that we will answer during our current topic, so if you are interested in this field, and seek to experiment with motion graphics marketing, you should follow us to achieve certain success.

What is motion graphics?
Motion Graphics are illustrations, animation, they are an animated display of graphics, this presentation aims to clarify and simplify information.

It depends mainly in this technique on diagrams, graphs or illustrations, which take the conventional meaning of Graphic, while the word Motion blinds movement, movement is the most prominent element in this technique, as it is also accompanied by a set of sound effects, music, and even voiceover. Motion graphics include flat, 2D, or 3D graphics.

The importance of motion graphics marketing

The importance of motion graphics marketing, as motion graphics is an integral part of the content of websites, as it provides a detailed explanation to the customer within a few minutes, everything he needs, even before he starts dealing with the website or the product. Through its distinctive presentation, it is a competitive and marketing advantage that draws the attention of customers and potential customers.

The importance of motion graphics marketing is summarized as follows:

Motion graphics make it easy to display your services and products to your followers and target audience on websites.
Clarifies the idea of ​​your product and its features, more firmly in the minds of customers and followers.
Motion graphics is the most powerful promotional method in the field of marketing products and services, and convincing them to buy. Nearly 90% of users reported that the product's video was very useful in making the purchase decision.
Attracts and grabs the customer's attention for a longer time than other promotional means such as images and written text content.
Its cost is economical compared to other means of advertising, such as road or television advertisements.

Have you started thinking about using motion graphics marketing for your services?

When you decide to use motion graphics marketing for your website, products, and services online, you should consider a basic set of things, which are:

Who is the audience you want to target?
It must be specified precisely, in terms of gender, age, culture, even nationality, and many classifications. Each of the categories has its own method and appropriate design style that differs from the other in some products or services.
the message:
It is important to determine the message that you want to convey to the audience, as you are not presenting the product for the sake of displaying it, but you mean behind it to attract customers to it, if it is to focus on its specifications, or its importance, or do you see the publicity of your brand.
Determining the message that you want to deliver to the audience is one of the most important steps in the work.
Method and mechanism:
That is, how you will convey that message to potential customers and visitors to your site. Where it is important to write a professional script, the professional text of the promotional video leads to unexpected results, as it is important that it be of appropriate duration, and ideas are distributed during it perfectly. For example, for a 60-second video, it is better to have 4 main points.
It is important to work hard to produce the video in an artistic way, such as communicating the idea to the client by telling a story that simulates his feelings.
Then you should focus on the action that the customer will take, it is necessary to ask him to do an action such as sharing the video or ordering the product…etc.